New Frontiers in Digital and Data: Planning Booth’s Marketing Conference

On Wednesday we took a look at some of the new course offerings and professors at University of Chicago Booth School of Business. Today, Booth student Corina Varlan shares her leadership experience co-chairing and organizing the Annual Booth Marketing Conference in downtown Chicago. Varlan was involved in the conference early on helping to define the theme, panel topics, and securing speakers. The theme was New Frontiers in Digital and Data-Driven Marketing and it fit well with her digital agency background.

Read on for more about her experiences, and enjoy your weekend!