MBA Essay Guidance 2025-26: Michigan Ross School of Business
June 11, 2025
Read MoreMay 13, 2025
🅧 The Mistake: Many applicants fail to clearly articulate why they want an MBA, offering generic statements or treating the degree as a mere career checkbox.
✅ How to Avoid: Reflect deeply on your career goals and the skills you need to achieve them. Be specific about how an MBA – and that particular program – will bridge your current experience and future ambitions. Detail what you hope to gain and how it will help in your target roles.
🅧 The Mistake: Submitting the same essays to multiple schools or failing to reference school-specific resources, courses, or culture.
✅ How to Avoid: Research each program’s unique courses, professors, culture, and extracurriculars. Reference these specifics in your essays to demonstrate genuine interest and fit. Attend school events, connect with students or alumni, and reflect this engagement in your application.
🅧 The Mistake: Filling essays and resumes with technical terms or business jargon, which can obscure your actual achievements.
✅ How to Avoid: Write in clear, simple language so that your achievements and leadership stand out. Assume your reader may not have your technical background; focus on impact and results rather than terminology.
🅧 The Mistake: Failing to address the specific prompts in application essays, or simply repeating your resume.
✅ How to Avoid: Carefully read each question and tailor your response. Provide new insights, context, and reflections that go beyond your resume, ensuring you directly address what’s being asked.
🅧 The Mistake: Highlighting the same accomplishment in every essay or recommendation letter, making your application one-dimensional.
✅ How to Avoid: Map out your key experiences and distribute them strategically across essays, your resume, and recommendations. Highlight different strengths and aspects of your profile in each section.
🅧 The Mistake: Selecting high-profile recommenders who do not know you well, resulting in generic or unconvincing letters.
✅ How to Avoid: Pick recommenders who have worked closely with you and can provide specific examples of your leadership, impact, and character. Brief them on your goals and the qualities the school values, but don’t script their letter.
🅧 The Mistake: Discrepancies between your essays, resume, and recommendation letters can raise red flags about authenticity.
✅ How to Avoid: Review your entire application to ensure a cohesive narrative. All components should reinforce the same story about your values, goals, and potential.
🅧 The Mistake: Not interacting with the school by attending events, speaking with students or alumni, or visiting campus can signal a lack of genuine interest.
✅ How to Avoid: Attend information sessions, webinars, and campus visits. Reach out to current students and alumni to gain insights and demonstrate your commitment to the program.
🅧 The Mistake: Using resumes formatted for job applications, focusing on duties rather than leadership, impact, and growth potential.
✅ How to Avoid: Highlight leadership, impact, and growth potential. Use quantifiable achievements and emphasize skills relevant to business school and your future goals.
🅧 The Mistake: Stating vague, unrealistic, or unaligned career goals.
✅ How to Avoid: Be specific and decisive about your post-MBA ambitions. Show a logical progression from your past experiences to your future plans, and explain clearly how the MBA will help you achieve them.
🅧 The Mistake: Trying to present what you think the committee wants to hear, rather than your true self.
✅ How to Avoid: Be honest about your motivations, goals, and experiences. Admissions committees value authenticity and can easily detect insincerity.
🅧 The Mistake: Typos, grammatical errors, and inconsistencies signal a lack of attention to detail.
✅ How to Avoid: Proofread every part of your application meticulously. Ask others to review your materials for clarity and correctness.
🅧 The Mistake: Failing to reflect on your strengths and weaknesses, or showing little personal growth.
✅ How to Avoid: Showcase your ability to self-reflect, learn from mistakes, and grow. Use essays to discuss challenges you’ve overcome and what you’ve learned.
🅧 The Mistake: Selecting schools solely based on rankings, without considering fit, culture, or alignment with your goals.
✅ How to Avoid: Research each program’s culture and offerings to ensure a genuine fit, not just prestige. Articulate why that specific program is right for you.
🅧 The Mistake: Leaving out personal stories or unique experiences, especially among international applicants.
✅ How to Avoid: Share stories that highlight your resilience, leadership, and cultural awareness. Personal anecdotes help you stand out and make your application memorable.
🅧 The Mistake: Relying on unofficial sources for strategy or information.
✅ How to Avoid: Prioritize official sources and direct engagement with the school. Use forums for general insights, but base your decisions on firsthand research.
🅧 The Mistake: Failing to properly translate or contextualize international grades and transcripts.
✅ How to Avoid: Ensure your academic credentials are clearly explained and, if possible, benchmarked against international standards. Provide context where needed.
Avoiding these common mistakes requires self-awareness, attention to detail, and genuine engagement with each school’s community and values. By presenting a thoughtful, authentic, and well-researched application, you’ll maximize your chances of admission to a top MBA program.
By understanding what not to do-and how to do it right-you’ll set yourself apart in a highly competitive applicant pool.