Professor Anita Elberse had been teaching an elective on the business of entertainment, media, and sports at Harvard Business School and getting a lot of requests from entertainment executives to sit in. She decided to create an executive education course, but rather than fill it just with executives, she made the interesting choice to go after talent as well.
Since then her course has gone viral (she has 100,000 Instagram followers) and has included supermodel Karlie Kloss, NBA player Dwyane Wade, singer Ciara, and Olympic skier Lindsey Vonn, with case studies on “Fixer Upper” couple Chip and Joanna Gaines and actor Dwayne “the Rock” Johnson, to name a few.
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